Courses detalis

Digital Marketing

Certificate course: 3/5 months
Engineering: CSE/IT/AI/ML
Enrolled: 40 students
(20 Reviews)

"The Digital Marketing Placement Course at Techin IT is a comprehensive, industry-aligned program designed to equip learners with the latest digital marketing strategies and tools required to excel in today’s digital-first business landscape. Covering key areas such as SEO, SEM, Social Media Marketing, Content Marketing, Email Campaigns, and Google Analytics, the course focuses on both foundational concepts and advanced techniques. Students gain hands-on experience by working on live projects, ad campaigns, and real business cases, enabling them to plan, execute, and optimize digital marketing strategies across platforms.

In addition to technical expertise, the course offers aptitude training, communication skills development, resume building, and mock interviews to ensure full placement readiness. Learners benefit from expert mentorship, interactive sessions, and personalized guidance to prepare for roles such as Digital Marketing Executive, SEO Analyst, Social Media Manager, and more. With strong placement support and a recognized Techin IT Digital Marketing Certification, this course is ideal for graduates, career changers, and marketing professionals looking to advance in the digital domain.

Course description

The Digital Marketing Placement Course at Techin IT is a practical, career-focused program designed to help students and professionals master the essential tools and strategies used in today’s digital landscape. The course covers a wide range of topics including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, Email Marketing, Web Analytics, and more.

What you'll learn from this course
  • Understand the core concepts of digital marketing and its importance in modern business
  • Learn SEO techniques for website optimization and ranking on search engines
  • Run effective Google Ads (PPC) and YouTube campaigns using Google Ads Manager
  • Build and manage social media marketing strategies for platforms like Facebook, Instagram, and LinkedIn
Certification

At TechIn IT, we proudly assure that every Trainee who successfully completes our program will be awarded a certificate. We are officially associated with APSCHE, AICTE, MSME, Skill India, IAF, and NASSCOM. The certification will reflect the Trainees dedication and skill development, recognized under national-level standards .

  • On-page SEO: Meta tags, keywords, headers, and content optimization


    Off-page SEO: Link building, guest blogging, and backlink analysis


    Technical SEO: Site speed, mobile optimization, and crawlability


    SEO tools: Google Search Console, SEMrush, and Ahrefs basics

  • Google Ads fundamentals: Search, Display, and Video campaigns


    Keyword research, bidding strategies, and ad copywriting


    Campaign setup, budget management, and A/B testing


    Performance tracking with Google Ads Dashboard and Quality Score


  • Strategy building for platforms like Facebook, Instagram, LinkedIn, and X


    Designing engaging content using tools like Canva


    Scheduling and automation tools: Buffer, Hootsuite


    Metrics tracking and performance reporting for engagement and reach


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